Sportsmedia’s programming will slot live and directly into Planet Rock’s output across breakfast and drivetime across the UK seven days a week.
The studio-based broadcasts will also contain live on-site reports from major sports events and interview clips with a who’s who of sport.
As always, Sportsmedia’s sponsorship clients will wholly support the bulletins. The company's staff skilfully broadcast commercial messages within the editorial environment of each bulletin, thus delivering high attention messaging without compromising the information or reporting.
Commenting on the deal, Jonny Gould, CEO, Sportsmedia Broadcasting Ltd. said
"We are really delighted to have Planet Rock in our network. It consolidates our ability to broadcast into the country's most populous regions. We can therefore broadcast to both a selective and broad demographic of population by request."
"As we broadcast to stations throughout the UK, we reach a combined audience larger than any single national station. By definition, the stations serve their local audiences in a more personal way, thereby offering us unique opportunities to drill down into each community like no other national network can offer."
“Planet Rock’s proven and successful format deserves the best we can offer and we look forward to providing a service worthy of it.”
Trevor White, Programme Director, Planet Rock commented:
"When we decided to make a further commitment to our sports output on Planet Rock, without compromising our music position, we had set ourselves a challenging task.
Making sure we could deliver the latest information to sports fans and keep the balance of rock music just right, was our obvious concern. So we are delighted to form an alliance with Sportsmedia. This means we can be sure of top flight updates, compiled and delivered professionally in a style that compliments our regular daily output.
We are already enjoying the benefits of working with Sportsmedia and the reaction from listeners at this early stage is very welcoming."