2011 RUGBY WORLD CUP: CASE STUDY

Throughout the 2011 Rugby World Cup in New Zealand, Sportsmedia's network was utilised by ESPN to promote a variety of complex key messages. Sponsorship activation related to ESPN's coverage across various platforms including the ESPN Classic TV channel and the brand's online hubs. Due to the results of games having an impact on ESPN Classic's TV schedule, messages and objectives changed from day-to-day.

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