_Sportsmedia has a
newsroom-to-newsroom relationship with each network station. As sole
provider of sports news to each one, we're viewed as an extension to their
in-house news teams. Our newsroom is made up of hugely experienced and
respected broadcasters who, through our network, speak to in excess of
1.4 million listeners a week. They also feature on the likes of Sky
Sports, talkSPORT, IRN and the BBC.
regional and national sports bulletins - depending on individual station
needs - working with programme controllers / news editors in our
network live, in the style of each stations' output. Our journalists can
dry-read or fully station-brand audio content, complete with specific
station name intros and outros.
For our regional groups and ILRs we regionalise bulletins, with stations' local clubs as
the headline story. We work with local stars, club managers, chairmen
and fans to create content that really puts local sport in the spotlight
during our bulletins.
Where we broadcast
_We produce up to to six bulletins
every day for each station right across the day from 06:30 every
morning. In addition to our daily bulletins, we also create audio
packages through OBs at sporting events. Over twenty years, we
have provided 'on-site' coverage for a huge number of BBC locals, Heart,
IRN, talkSPORT and LBC from events like Wimbledon, The Open, the Ryder
Cup, the Rugby Six Nations, the European Athletics Championships, the
World Athletics Championships, the Cheltenham Festival and many
Sportsmedia's business model delivers this free of
any charge to stations. We include branded messaging and commercial
credits inside bulletins for our clients. Our proposition is entirely
We utilise part of our news packages
to generate highly valuable, editorial coverage for our clients, but
our stations retain the overall title rights to the bulletins. This
means that each station can use this part of the programming schedule as a way to generate additional revenue streams.