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LONDON 2012 OLYMPIC GAMES: SAMSUNG CASE STUDY

Sportsmedia worked closely with electronics giant Samsung to promote its partnership with the London 2012 Olympic Games. Samsung is a long-term sponsor of the Games and launched its most socially interactive campaign for the event in London. Below you can find the results achieved throughout the campaign as well as an overview of what Samsung sought to promote by way of its key messaging and brand ambassadors.
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