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CAMPAIGN EXAMPLES

BUDWEISER CLUB FUTURES: CASE STUDY

Throughout the 2013-14 season Budweiser, as the major sponsor of the FA Cup, ran an initiative called Club Futures where eight teams from the lower echelons of the Football Pyramid were nominated to receive a £50,000 grant each before proceeding to compete for a further £100,000 'Super Grant' awarded in March. Below you will find information on the results we achieved for Budweiser through our radio coverage.
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