In 2013, social media moved from fad to trend. The new challenge to brands is to engage with their customer base by utilizing social media channels.
Social Media is a constant growth sector with Facebook, Twitter and YouTube dominating the scene. Furthermore, these mediums are developing in to a viable platform for discussion with current and potential customers, as opposed to platforms used to broadcast advertising and promotion.
What we offer, further to the vast coverage your brand will receive on radio, is to involve ourselves with your social media teams and promoting your key messages through brand ambassadors online. We utilise the interviews we conduct with the relevant people, host them on our dedicated Audioboo channel, and interact with the companies/individuals involved to help spread the word.
2013: Sportsmedia's social media network underwent phenomenal growth. Twitter following, led by Male 18-44 expands from 19,250 at the start of the year to 43,500 by the end.
We aim to provide an on-line service similar to that of our radio network. There is little point highlighting an interview just once, even if the company/ambassador has many thousands of followers. We believe the true way to maximise your listenership on-line is to make it available on a reasonable number of occasions.
We're committed to planning any campaign in advance with your brand, both on-air and on-line, adding a visual activation to a predominantly audio-driven initiative.